Think and Go was asked to create an entire experience campaign around a competition for the target audience of Boursin.

During 4 weeks people could participate in an online competition to win a unique workshop with 1 of 3 experts. The 3 experts were: Christian Celej (master baker), Pieter Stockmans (porcelain maker), Gerald Watelet (Culinary expert).

At the end all the winners were brought together in Chateau de Beloeil for a grand finale. To meet the other experts, winners and enjoy a fantastic Boursin lunch and a private visit of the castle.