BRAND ACTIVATION - JBL

MISSION

– Increase marketshare at Media Markt
– Increase sales-out
– Improve the brand positioning

FIELD OPERATIONS

Team of 16 flex Brand Promotors working 192 mandays.

KPI’s

– Overachieve the sales-out target (Y-1 +17%)
– Increase inhouse market share at Media Markt to 48%