MANAGED PROJECTS - CHANEL

MISSION

– 3 Field Account Managers visiting perfumeries in Belgium

– Presentation of novelties and product training instore staff

– 3-Axes : fragrance, Make-Up and skincare

– 17 Dedicated Brand Ambassadors : advise and sales, support of instore staff and perfumery

– KPI driven based on ROI (volume and turnover)

– Quality of the reporting – Dashboard with view on top 10 perfumeries, sales per axe and history of sales to compare growth