MANAGED PROJECTS - CHANEL

MISSION
– 3 Field Account Managers visiting perfumeries in Belgium
– Presentation of novelties and product training instore staff
– 3-Axes : fragrance, Make-Up and skincare
– 17 Dedicated Brand Ambassadors : advise and sales, support of instore staff and perfumery
– KPI driven based on ROI (volume and turnover)
– Quality of the reporting – Dashboard with view on top 10 perfumeries, sales per axe and history of sales to compare growth