MANAGED PROJECTS - L'ORÉAL DPL
– Refresh brands of L’Oréal DPL at perfumeries
– Maintainance of all POS materials, units and displays
– Improve the brand positioning – Premium
– Brand Activation with Brand Ambassadors
– 4000 m² warehousing : management of all spare parts and M.Up units (stockhandling and picking)
– Team of 28 Beauty merchandisers over Benelux, visiting 780 perfumeries and department stores..
– Team of 24 Dedicated Brand Ambassadors: Advise and selling products to end-users, increasing instore market share, ROI reporting.
– 3 Service Rounds Merchandising waves/year, update of the instore furnitures, product launches, promotions.
– NEW : Recycling project of old material (cross brand)