MULTI-BRAND MERCHANDISING - BELKIN
In different Belgian retailers Sarawak is active with a multi-brand merchandising service. Our team of merchandisers work for +/- maximum 5 non-competitive brands in the same store. The manage the shelf (visual merchandising), check the pricing, place new orders, check old stocks, manage reversed logistic processes and prepare an online reporting for the client.
We always work in a partnership with the retailers, like this all parties are aligned on strategy. In some cases the retailer is working with a category management strategy. They define a category captain and together with the retailer and the Brand active in this category Sarawak is managing the visual merchandising.