SAMPLING CAMPAGNE - STOK COLD BREW
Introduction of STOK, cold brew coffee, in the Belgian market
Organization of tastings and sampling campaigns focusing on students, youngsters and early adaptors.
Team of 4 Brand Ambassadors taking care of tastings and sampling actions on the field.
Our Project Management team made a proposals of actions days and locations to hit the right target audience.
The logistic department needed to guarantee the cold chain to have the product tasted on the right temperature.
The Field Account team was informed of the action locations so they could increase the stock in the shops near these locations.
23 succesfull actions of 4h in Q4CY2019