MISSION

– Promote the web shop of Brussels Airport to companies in the neighborhood
– Increase the number of orders on the web shop
– Explain how to order via the web shop
– Demonstrate products sold on the web shop such as perfume, make-up, chocolate and Champagne

FIELD OPERATIONS

– Transform the lobby of the companies into a promotional space with a red carpet, make-up, perfume and degustation stands
– Select and brief a team of 2 make-up artists, 1 spraying girl and 1 promotor for tastings
– Distribute folders and explain the web shop by using a tablet
– Offer a free make-up to the employees in the building and guide them through the web shop to order the make-up products
– Animate the perfume stand
– Offer a glass of champagne and chocolate