STORE-IN-STORE - HP

MISSION

– Represent HP in top retail stores in BE
– Train store staff on HP products

Increase:

– Sell-out of HP Printers and Computers
– Visibility of HP at store level
– Maintain impeccable Brand POS table
– Check stock levels and escalate when necessary

FIELD OPERATIONS

– Weekly presence of 16 HP Brand Ambassadors in top 10 MediaMarkt stores in BE
– Computing team focusing on HP computers
– Printing team demonstrating HP printers to customers
– Daily reporting of sell out to Sarawak – Analysis by Sarawak Project Manager
– Bi-weekly store visits maintaining a close relationship with
– Ambassador team and stores
– Monthly debriefing with sales results and store feedback to HP Management