STORE-IN-STORE - LG

MISSION

Prepare the market for the introduction of OLED TV in Belgium.

Increase the market share of LG Electronics in mid-range and high-end television products.

FIELD OPERATIONS

A team of 5 Field Account Managers working on the visibiltiy and product knowledge of the LG products and promotions at Krëfel, Vandenborre, Media Markt.

A team of 4 Jr Account Manager deploying the strategy of the Key-Account Managers and Sales Manager on store level. Managing instore marketshares, sales-in and share of shelve at the buying groups and Media Markt.

A team of 12 Fix Brand Ambassadors managing their shop in shop at Media Markt. selling products to end-users, managing the stock of the stores, increasing the inhouse market share

SIMILAR CASES