CAMPAIGN MERCHANDISING HUAWEI
Campaign Merchandising projects are used to install new products, promotions or displays very fast in the market. We have different types of merchandisers working on these projects depending the subject: Traditional merchandiser, Technical Merchandiser, Jr Trainers. We have experience in installing more than 6.000 stores in 5 working days in the FMCG.
During the introduction of the new Huawei P30, Huawei used a mix of merchandising services to manage the visibility and product knowledge instore.
- The traditional campaign merchandising team installed POS materials and explained the launch offer to the sales staff.
- Technical merchandisers were used to install & update furniture’s instore.
- Product Trainers were used to train the sales staff on the unique selling points of the new device.