Campaign Merchandising projects are used to install new products, promotions or displays very fast in the market. We have different types of merchandisers working on these projects depending the subject: Traditional merchandiser, Technical Merchandiser, Jr Trainers. We have experience in installing more than 6.000 stores in 5 working days in the FMCG.

During the introduction of the new Huawei P30, Huawei used a mix of merchandising services to manage the visibility and product knowledge instore.

  • The traditional campaign merchandising team installed POS materials and explained the launch offer to the sales staff.
  • Technical merchandisers were used to install & update furniture‚Äôs instore.
  • Product Trainers were used to train the sales staff on the unique selling points of the new device.