BRAND ACTIVATION – BOURSIN EXPERIENCE CAMPAIGN
Think and Go was asked to create an entire experience campaign around a competition for the target audience of Boursin.
During 4 weeks people could participate in an online competition to win a unique workshop with 1 of 3 experts. The 3 experts were: Christian Celej (master baker), Pieter Stockmans (porcelain maker), Gerald Watelet (Culinary expert).
At the end all the winners were brought together in Chateau de Beloeil for a grand finale. To meet the other experts, winners and enjoy a fantastic Boursin lunch and a private visit of the castle.
Feel free to take a look at the after movies (made by Think and Go crew):
Christian Celej: https://www.youtube.com/watch?v=bHKFu5UIYUk
Pieter Stockmans: https://www.youtube.com/watch?v=inPgZVNagI0
Gerald Watelet: https://www.youtube.com/watch?v=Ias3yFz2LAw
- Research of fitting experts
- Creation of special workshops
- Organization of final event
- Creation of videos & pictures
- Provide all necessary material (clothing, welcome stand, promo material)
- Provide hosts/hostesses
- Field coordination